Coty Inc Buying Avon
Celebrity endorsements and social media influencers have a growing influence among consumers that affect their buying decision due to which, it is one of the trending advertisement strategies among key manufacturers. Companies are actively opting for and investing in such strategies along with investing in technology to attract consumers and widen their reach. For instance, L'Oréal Groupe developed a tool named dubbed cockpit, designed to measure the real-time ROI and productivity level of its media investments. This technology enabled better decision-making while formulating performance strategies. These factors have been aiding companies to understand their product performance and develop products to meet customer needs, thereby contributing to the growth of the global industry.
coty inc buying avon